The album's fourth single "Loyal" became its most successful, by peaking at number nine on the US Billboard Hot 100 and at number 10 in the United Kingdom. Pushing the promotion for the album further, Brown performed and appeared at several televised music events and music festivals across the United States. The working of the album started in 2012 and ended in August 2014. The album's aesthetics feature a black and white imagery, handled by Brown himself along with art director Courtney Walter.
X is an R&B album, also containing songs influenced by disco, soul and hip-hop. Its lyrical content focuses on falling in love, internal conflict and sexual desire. The album received positive reviews from critics, who celebrated Brown's performances, the record's clean and diversified sound, and the writing style of different songs. The album was considered a big improvement compared to its critically panned predecessor Fortune. At the 2015 Grammy Awards, the album was nominated for the Best Urban Contemporary Album, while "New Flame" was nominated for Best R&B Performance and Best R&B Song.Ĭommercially, the album debuted at number two on the US Billboard 200 selling 146,000 copies in its first week, becoming his first album to miss the summit of the chart since Graffiti (2009) and his third album to go to number two on the chart overall following Exclusive (2007). It also became his sixth consecutive top ten debut in the United States. By the end of 2015, the album had sold 404,000 copies in the United States.
It has been certified double platinum by the Recording Industry Association of America (RIAA). On November 8, 2012, in an interview with Power 106's ( KPWR) at Los Angeles, California, Brown debuted the dance-pop track titled "Nobody's Perfect".
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